Brandium Agency

Leitíssimo

Scope

Brand Strategy
Positioning
Naming
Brand Design
Packaging Design
Graphic Design/ Communication

Símbolo da marca Leitíssimo. Naming e Design assinado pela Brandium
Logo da marca Leitíssimo | Naming e Design de marca assinado pela Brandium

Leitíssimo Project

The first brazilian brand of milk made exclusively from milk produced by grazing cattle. The company behind the initiative is the largest pasture-based milk producer in Brazil.

Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.

During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.

Case Leitíssimo (Marca de leite de gado Criado no Pasto) | Assinado pela Brandium
Design da embalagem do Leitíssimo Integral | Assinado pela Brandium
Design da embalagem do Leitíssimo Integral | Assinado pela Brandium
Design da embalagem do Leitíssimo Desnatado | Assinado pela Brandium
Design da rotulagem dos sachês Eco da Leitíssimo (3g de plástico) | Assinado pela Brandium
Foto da garrafa PET Leitíssimo no pasto na Fazenda (Oeste da Bahia, Brasil)
Bezerras na pasto na Fazenda Leitíssimo (Oeste da Bahia, Brasil)
Vaca na pasto na Fazenda Leitíssimo (Oeste da Bahia, Brasil)
Vista do pasto na Fazenda Leitíssimo (Oeste da Bahia, Brasil)