Brandium Strategy
and Design Services
Unique Solutions
Our solutions are based on interpretations and diagnoses grounded in reality. To address each challenge and its specific needs, we adopt a practical and creative approach, aligned with each context, aiming to maximize production, recognition, and value exchange. This often requires a dose of courage and innovation to position and defend value.
Strategy
Brand
Strategy
A rational and analytical process through which we gain clarity of objectives and planning to build Branding and business guidelines over a timeline. In a very simplistic way, brand strategy can be “illustrated” by the relevance, coherence, and intelligence of the answers to the following set of questions:
– Who are the people we want to reach?
– Why?
– Where and how to find these people?
– When to find them?
– What other offers exist, and how can we surpass them?
Positioning
Strategy
We configure brand positioning with clarity and objectivity, from its essential promise to what the brand does and is. We define – among other aspects – purposes, values, commitments, principles, convictions, and beliefs to build perceptions, emotions, and memories. In short, we aim to establish a solid belief about the brand in hearts and minds.
Positioning is the “lens” through which decisions are made and coherence, credibility, and uniqueness of a brand are maintained over time. It is the antidote to banality, preventing the brand from becoming “just another one.”
Brand
Architecture
Naming and
Verbal Identity
We develop brand names and verbal identity, giving voice and personality to names, taglines, and brand decoders. We create names for company brands, products, and services through strategic and tactical Branding planning, aligned with business, brand, and positioning strategies.
The naming process is supported by Due Diligence analysis and validation of name options for a good expectation of obtaining registration (Classes for National and/or International Trademark Registration).
Design
Brand Design and
Visual Identity
We create brands and visual identity programs to differentiate and represent businesses, products, services, and ideas in a contrasting and relevant way. Supported by guidelines specifically configured for phygital (online/offline). We advocate brand design as a unique opportunity to concentrate and configure value in a design solution that, if very well executed, will provide agility, efficiency, and effectiveness in all brand usage situations and communication processes. Both online and offline.
Graphic
Design
We create packaging by seeking contrasting solutions to maximize differentiation in competitive environments. Additionally, we optimize shopping and consumption experiences, as well as facilitate production and packaging processes, distribution, transportation, and restocking. For us, packaging is often the first and last “piece of communication” before a purchase or consumption decision at the point of sale. Therefore, we design differentiation in a contrasting way, with dedicated design, carefully thought out and developed to perform at the point of sale.
Packaging
Design
We create packaging by seeking contrasting solutions to maximize differentiation in competitive environments. Additionally, we optimize shopping and consumption experiences, as well as facilitate production and packaging processes, distribution, transportation, and restocking. For us, packaging is often the first and last “piece of communication” before a purchase or consumption decision at the point of sale. Therefore, we design differentiation in a contrasting way, with dedicated design, carefully thought out and developed to perform at the point of sale.
