Delicari

Scope

Brand Strategy
Positioning
Naming
Brand Design
Packaging Design
Graphic Design/ Communication

Marca Delicari (Símbolo + Logotipo) e a frase: "alimentos feitos com tempo"

Delicari Project - Phase 1

Delicari is a natural foods brand that redefines dairy by creating yogurts and ice creams made exclusively with natural ingredients—free from artificial colorings, flavorings, stabilizers, emulsifiers, or any other artificial additives. Its products are crafted with real fruits, grains, honey, cocoa, and high-quality milk, offering an authentic, pure, and flavorful experience.

At its core, Delicari is a brand guided by common sense and ancestral food-making knowledge, embracing a slower, more respectful approach to production.

In its early days (Phase 1), Delicari followed a fully artisanal process, where filling, sealing, and labeling were all done manually, reinforcing its commitment to craftsmanship and quality. As the brand grew, it transitioned to a more efficient industrial filling, sealing, and labeling line (Phase 2), allowing for greater consistency and scalability while maintaining the same dedication to natural ingredients and production values.

Delicari’s vision became possible with the existence of Leitíssimo, a dairy farm producing exceptional pasture-fed milk—a long-missing ingredient for those seeking a truly natural approach to dairy. With milk of unparalleled quality, Delicari could fully embrace its philosophy of making dairy products the way they should be: pure, simple, and delicious.

To establish Delicari as a unique proposition in the market, we defined a positioning rooted in simplicity and natural authenticity. This idea is expressed in the statement:

Delicari – Food made with time.
We allow nature to create the flavors, textures, colors, aromas, and nutrients at its own pace.

This positioning emphasizes the contrast between natural and industrial production methods, reinforcing Delicari’s commitment to real ingredients, artisanal craftsmanship, and respect for nature’s processes.

The name Delicari was created to evoke delicacy and care, reinforcing the brand’s emphasis on sensitivity, an artisanal approach, and respect for ingredients. The brand’s design blends elements of tradition with a touch of innovation and charm. It was designed to set Delicari apart in a natural, simple, and human way.

Delicari’s packaging was designed to be a game-changer, breaking away from conventional norms in the dairy industry. Brandium developed an exclusive, custom-shaped 170ml pot that created an immediate visual and tactile contrast at points of sale, making Delicari stand out on shelves.

Delicari was the first brand in Brazil to introduce black yogurt pots, creating a new visual reference in the category.

Trademarked Three-Dimensional Brand

Delicari’s pot is a registered three-dimensional trademark—an achievement in creative packaging design and a valuable brand asset. A three-dimensional trademark (3D trademark) refers to a product’s distinctive shape being legally recognized as a brand identifier, preventing competitors from replicating or imitating it. This reinforces Delicari’s exclusivity and ownership of its iconic packaging design, ensuring strong brand recognition and consumer association.

Today, Delicari offers an extensive range of 13 yogurt flavors and 17 ice creams, all packaged in its signature 170ml pot, maintaining a cohesive and premium visual identity across the product line. While the brand has expanded to include larger standard formats (500ml, 1L, 3.5L, and 4.5L), these also adopt the black packaging strategy, ensuring consistency and strong brand presence across all sizes.

From the start, Delicari and Leitíssimo had a common commitment to high-quality, all-natural dairy. Leitíssimo set the benchmark with milk from pasture-fed cows, free from artificial hormones and raised with a focus on animal welfare—providing the purest foundation for Delicari’s products. With aligned values from day one, their businesses naturally evolved, and today, Leitíssimo owns Delicari, further strengthening their shared values and commitments.

Delicari – Food made with time. We let nature, at its own pace, create the flavors, aromas, colors, textures, and nutrients.”

Delicari is part of a movement toward a healthier, more natural, and more conscious relationship with food. By honoring nature’s rhythms, Delicari delivers dairy products that are pure, simple, and exceptional, shaping a distinctive presence in the dairy category.

Delicari Visual Identity and Packging
Phase 1

Pote preto de sorvete Blueberry da marca Delicari (170g)
Pote preto de iogurte grego da marca Delicari (170g)
Selo composto por trÊs elementos: logotipo Delicari, a frase "100% Naturais) e "Alimentos Feitos com tempo"

Ice Cream pots (170g)

6 Ice Cream Delicari 170g black pots
6 Ice Cream Delicari 170g black pots

Yogurt pots (170g)

6 Yogurt Delicari 170g black pots
6 Yogurt Delicari 170g black pots
Loja Delicari em Shopping vista de fora. (Projeto do arquiteto Gorios Neto)

Architecture: Gorios Neto

Mural de loja composto por molduras pintadas na parede (a preto) com mensagens diversas sobre a Delicari. Tudo em estilo retrô.

Mural: Sara Mello

Três potes de Iogurte da Delicari visto de cima
Cesta, feito de arame e pano, com 13 iogurtes Delicari (170g) com as suas tampas coloridas.
Pote Delicari de Iogurte de Kiwi
Potinho Delicari transformado vaso com plantinha