Brand Strategy
Brand Design
Packaging Design
Graphic Design/ Communication

Marca Delicari (Símbolo + Logotipo) e a frase: "alimentos feitos com tempo"

Delicari Project

Delicari is a natural foods brand that launched making yoghurts and ice-creams without artificial coloring or flavoring or any other artificial ingredient. Its products are a fusion of great knowledge and respect for nature and its processes. The result is simple, yet exceptional handmade foods.

To give the brand form and expression, we took a simple strategy and positioning approach summarized as follows:

Delicari – Food made with patience. We let nature create the flavors, textures, colors, smells and nutrients at its own pace.

The Delicari name, the brand, the graphic repertoire and the packaging solutions were created to generate impact and establish contrast, presenting the brand to consumers in a unique way.

Pote preto de sorvete Blueberry da marca Delicari (170g)
Pote preto de iogurte grego da marca Delicari (170g)
Selo composto por trÊs elementos: logotipo Delicari, a frase "100% Naturais) e "Alimentos Feitos com tempo"

Ice Cream pots (170g)

6 Ice Cream Delicari 170g black pots
6 Ice Cream Delicari 170g black pots

Yogurt pots (170g)

6 Yogurt Delicari 170g black pots
6 Yogurt Delicari 170g black pots
Loja Delicari em Shopping vista de fora. (Projeto do arquiteto Gorios Neto)

Architecture: Gorios Neto

Mural de loja composto por molduras pintadas na parede (a preto) com mensagens diversas sobre a Delicari. Tudo em estilo retrô.

Mural: Sara Mello

Três potes de Iogurte da Delicari visto de cima
Cesta, feito de arame e pano, com 13 iogurtes Delicari (170g) com as suas tampas coloridas.
Pote Delicari de Iogurte de Kiwi
Potinho Delicari transformado vaso com plantinha