Oliq Coffee Project
OLiq is an olive oil brand from Serra da Mantiqueira that, in addition to olive oil, also produces coffee, jams, tapenade, preserved olives, and more on their farm. We began working with the OLIQ brand to expand and structure their already beautiful visual identity, but in a broader sense, considering all the products they had and those that they could potentially develop.
One of the packaging design projects we developed was for Oliq’s ground and whole bean coffee. The minimalist design of the black packaging – just like the coffee – is stripped down, giving prominence to the descriptions ‘Ground Coffee’ and ‘Whole Bean Coffee’ from OLiq, and provides the simplicity, effectiveness, and contrast desired.