Altano Coffee

This project was developed to translate the business strategy of a brand that was designed for the promotion, monitoring, selection, and commercialization of high-altitude coffees (form “Monte Santo” in the “Minas Gerais State” of Brazil)produced by people COMMITTED to the land, its fruits, and its cultural heritage. Coffees that are carefully selected and cared for to reach the perfect level of ripeness for delicate roasting, and thus reveal special flavors and aromas.

The name Altano embodies the concept of altitude where Altano coffee is produced, and the use of terrain curves (contour lines) with small demarcated areas helps convey the concept of care and small-scale production that is at the genesis of this project.