The project Ivo Zarzur Urbanism
Ivo Zarzur is a company that was founded in 1927 and its portfolio now includes over 8.000.000 m² of urbanized area, more than 15,000 units delivered and a Landbank comprising over 23.000.000 m² of designs, licenses and approvals in more than 35 cities. It is one of the most traditional, experienced and important companies in the industry.
In this case, we conducted a strategic interpretation and developed a redesigned brand representing the name change from IVO ZARZUR to ZARZUR URBANISMO. The Design was produced to reinforce and illustrate the fact urbanism is the company’s main area of expertise and core business.