Brandium, Strategy
& Design for Brands

We work from strategy to identity, from narrative to visual expression.
With qualified listening, contextual awareness, and clarity of purpose, we build brands as organized systems of meaning, clear, coherent, and applicable.

BRAND DESIGN EXAMPLES
FROM OU PORTFOLIO

Boali logo developed as part of a naming, brand design, and visual identity project
Bravend logo developed as part of a naming, brand design, and visual identity project
Sensedia logo developed as part of the naming, brand design, and visual identity project.
Frutaria São Paulo logo redesigned as part of a brand redesign and visual identity project
Smartia logo developed as part of the naming, brand design, and visual identity project
HPX logo developed as part of the brand design and visual identity project for HPX Corp and HPX Capital Partners
Merkur logo developed as part of the brand design and visual identity project
Winebrands logo updated as part of a brand update and visual identity project.
Digisa logo developed as part of a brand design and visual identity project.
Abiplast logo redesigned as part of the brand redesign and visual identity project
Independent Investments AG brand developed as part of a brand design and visual identity project
Marca da La Guapa Empanadas, design de marca, identidade visual e design gráfico
Starlis Group brand developed as part of the brand design and visual identity project.
Australis brand was developed as part of a brand design and visual identity project.
BRQ logo redesigned as part of the brand strategy and visual identity project | Brandium
Leitíssimo became the country’s largest exclusively grass-fed milk producer as a direct consequence of its original vision: to offer the purest milk possible. The brand design reflects this journey of integrity, where animal welfare (365 days free-range) and the absence of hormones set the pace for an organic growth that today reaches 70,000 liters per day.
Sensedia logo developed as part of the naming, brand design, and visual identity project.
Brand Design and Visual Identity project for Tellus, a Contact Center

Portfolio

Branding, Naming, Brand Design Packaging, Graphic Design

Branding that structures value and supports decisions

Branding is not about aesthetics or cosmetics. At Brandium, it’s about structure, a way of organizing meaning, aligning expectations, and bringing clarity to what a brand truly represents.

We work with companies at different stages, from creation to repositioning. In every case, our role is to turn intent into expression: clear, precise, and aligned with what the business needs to communicate and sustain.

We start from the intelligence that already exists, even when it hasn’t yet been articulated. We interpret with discernment, propose with responsibility, and organize discourse so that language, design, and strategy move in the same direction.

Effective branding goes beyond aesthetics: it translates the essence of the brand into actions, language, and decisions that build coherence and relevance, it strengthens leaders’ ability to choose with clarity, act with coherence, and sustain decisions over time. Because brand clarity is, above all, clarity of direction.

We Create Contrast and Enhance Competitive Advantage

We see brand as the representation of the competencies of a group of people who, through shared vision and purpose, have unique ways to compete and generate tangible and relevant value.

We design brand solutions with purpose, originality, and strategic intent, never generic, always grounded in context. We build, restructure, and reposition brands with interpretive sensitivity to understand and act within each unique scenario. Our work blends strategic intelligence with a singular perspective, shaped by years of experience in building meaningful brands.

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How we work

We start from what the brand already expresses, and from what still needs to take shape. In every project, we seek to structure what holds value with clarity, respecting the defined scope, the context in which it operates, and the moment the brand is navigating.

We work from diagnosis and interpretation through to development and evolution of strategic and tactical solutions. Our goal is to ensure your brand consistently expresses quality over time, aligned with your business, people, and processes.

We conduct research and analysis on identity, positioning, and brand strategy to identify opportunities and inconsistencies. We examine aspects such as language and message positioning, visual and verbal identity, communication strategies and channels, competition, and customer perceptions. These deep analyses give us valuable insights that guide strategic improvements, enabling impactful results for your brand.

We organize complexity so that multifaceted brands and organizations become understandable, consistent, and usable. We structure portfolios, naming systems, visual codes, and graphic languages based on clear concepts and perception criteria, making it easier for different audiences to understand the logic, role, and value of each part of the whole.

We develop brand positioning strategies that shape unique perceptions, evoke meaningful emotions, and build lasting memories. Our goal is to provide clear guidelines that support decision-making processes while preserving and strengthening your brand’s coherence, credibility, and distinctiveness over time. A smart, effective positioning is the antidote to your brand becoming just “more of the same.”

We specialize in creating brand names. We integrate our broad branding experience into the naming process, combining strategy and creativity to offer unique, dedicated, and effective solutions. Our approach aims to find the perfect name for each project and client.

A strategic document that defines how the brand speaks, writes, and expresses itself verbally.
It aligns vocabulary, style, rhythm, contextual tone, and argumentative logic, aligning expression with strategy to reinforce clarity, consistency and credibility.

We design brands and create visual identity systems. Our work is customized, dedicated, and immersive, aligned with business and brand management strategies. We approach design with harmony, enthusiasm, and extensive experience, always seeking unique solutions.

We redesign brands to align their graphic representations with new moments and scenarios, whether evolutionary or disruptive. Our projects deliver impact, coherence, and flexibility, supporting your business and communication strategies. Our goal is to reestablish connections and create new opportunities, reinforcing your brand’s identity and value.

We structure principles and guidelines to ensure that the brand’s presence across social media and digital channels is consistent, clear, and aligned with its identity. We define forms, boundaries, and possibilities for verbal and visual expression in these contexts, with a focus on coherence and adaptability.
We design packaging that creates contrast and maximizes competitive differentiation, captivating consumers and enhancing the shopping experience. Our solutions optimize production processes, distribution, transportation, and shelf replenishment. With dedicated and carefully developed design, we create effective differentiation that makes your brand stand out at the point of sale.
We develop graphic and communication design to support brand implementation, maintenance, and management. We work on projects of diverse nature that require experienced insight and an immersive approach to analyze challenges and develop strategic solutions.
We organize communication territories, key messages, and narrative axes that support the brand’s public expression. We create systems that guide campaigns, content, and activations with clarity, purpose, and alignment with the brand strategy.

Our Approach: Strategic, Clear, and Practical

We operate with clarity of strategic thinking and a sharp focus on what generates value, creating solutions that yield sustainable results. We adapt our approach with objectivity and pragmatism, aligned with each project’s specific demands. Through a structured process, we gather and analyze critical information that supports the development of tailored solutions. Every step is guided by feasibility, transparency, and a commitment to delivering concrete, lasting impact.
You know the value your business provides. Does your brand reflect it?

We work with your knowledge and context to shape a brand that is clear, consistent and grounded in what you do best, across company, product or service.

It starts with a
conversation.