Brandium Agency
Brandium Agency

Brandium: Strategy and Multidisciplinary Design

We translate strategy into identity, intention into expression.

BRAND DESIGN EXAMPLES
FROM OU PORTFOLIO
Boali logo developed as part of a naming, brand design, and visual identity project
Bravend logo developed as part of a naming, brand design, and visual identity project
Sensedia logo developed as part of the naming, brand design, and visual identity project.
Frutaria São Paulo logo redesigned as part of a brand redesign and visual identity project
Smartia logo developed as part of the naming, brand design, and visual identity project
HPX logo developed as part of the brand design and visual identity project for HPX Corp and HPX Capital Partners
Merkur logo developed as part of the brand design and visual identity project
Winebrands logo updated as part of a brand update and visual identity project.
Digisa logo developed as part of a brand design and visual identity project.
Abiplast logo redesigned as part of the brand redesign and visual identity project
Independent Investments AG brand developed as part of a brand design and visual identity project
Marca da La Guapa Empanadas, design de marca, identidade visual e design gráfico
Starlis Group brand developed as part of the brand design and visual identity project.
Australis brand was developed as part of a brand design and visual identity project.
BRQ logo redesigned as part of the brand strategy and visual identity project | Brandium
Leitíssimo became the country’s largest exclusively grass-fed milk producer as a direct consequence of its original vision: to offer the purest milk possible. The brand design reflects this journey of integrity, where animal welfare (365 days free-range) and the absence of hormones set the pace for an organic growth that today reaches 70,000 liters per day.
Sensedia logo developed as part of the naming, brand design, and visual identity project.
Brand Design and Visual Identity project for Tellus, a Contact Center

Naming, Brand Design and Visual Identity, Packaging Design, Editorial and Graphic Design.

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Building and evolving brands

We work with companies that need to translate understanding, intention and clarity, at different stages, into consistent market expression, whether creating or repositioning a brand, defining a name, structuring an identity, developing packaging, or aligning language and positioning.

Our work starts from what already exists within each client. We identify the intelligence present in the business, formalize clear criteria, and organize that expression into systems that guide choices and sustain consistency over time.

We operate across brand strategy, naming, identity design, packaging design, brand redesign, and strategic alignment. In every project, we translate intention into structure and context into strategic decisions.

We create contrast and make competitive advantages more visible and consistent

We see the brand as the coordinated expression of the competencies, attributes and choices an organization decides to prioritize. In many cases, the challenge is not a lack of value, but a lack of hierarchy: what is central, what is secondary, and what needs to be proven in practice.

Our role is to organize this set, test alternatives and define priorities, translating intention into clear and consistent messages, with judgment, maturity and attention to cultural context and audience repertoire. The result is a more legible and sustainable framing, capable of strengthening differentiation over time.

What we do

Brand creation, reorganization and repositioning, aligning identity, positioning and expression in a coherent way;

Strengthening the brand as a system, aligning identity, positioning and expression;

Design guided by clarity and coherence, translating strategy into choices of language, form and behavior.

What we bring

Experience to recognize patterns, evaluate alternatives and sustain mature decisions;

Qualified listening to interpret, with depth and responsibility, what has already been built;

Clarity to structure consistent solutions, appropriate to context, audience repertoire and the moment of the brand.

How we work

We start from what the brand already expresses, or from what is still under construction, based on objectives, ideas, hypotheses and strategic possibilities in play. In each project, this material is analyzed and transformed into clear choices, capable of guiding communication, positioning and expression with consistency.

Our work turns intention into direction, structuring choices and organizing messages in an objective, consistent and responsible way.

Interpretation → Analysis → Choice → Expression → Evolution

This way of working unfolds into specific work streams, which can be combined according to the context, objectives and stage of each brand.

Brandium Agency Alternative Icon

We work from diagnosis and interpretation through to development and evolution of strategic and tactical solutions. Our goal is to ensure your brand consistently expresses quality over time, aligned with your business, people, and processes.

We conduct research and analysis on identity, positioning, and brand strategy to identify opportunities and inconsistencies. We examine aspects such as language and message positioning, visual and verbal identity, communication strategies and channels, competition, and customer perceptions. These deep analyses give us valuable insights that guide strategic improvements, enabling impactful results for your brand.

We organize complexity so that multifaceted brands and organizations become understandable, consistent, and usable. We structure portfolios, naming systems, visual codes, and graphic languages based on clear concepts and perception criteria, making it easier for different audiences to understand the logic, role, and value of each part of the whole.

We develop brand positioning strategies that shape unique perceptions, evoke meaningful emotions, and build lasting memories. Our goal is to provide clear guidelines that support decision-making processes while preserving and strengthening your brand’s coherence, credibility, and distinctiveness over time. A smart, effective positioning is the antidote to your brand becoming just “more of the same.”

We specialize in creating brand names. We integrate our broad branding experience into the naming process, combining strategy and creativity to offer unique, dedicated, and effective solutions. Our approach aims to find the perfect name for each project and client.

A strategic document that defines how the brand speaks, writes, and expresses itself verbally.
It aligns vocabulary, style, rhythm, contextual tone, and argumentative logic, aligning expression with strategy to reinforce clarity, consistency and credibility.

We design brands and create visual identity systems. Our work is customized, dedicated, and immersive, aligned with business and brand management strategies. We approach design with harmony, enthusiasm, and extensive experience, always seeking unique solutions.

We redesign brands to align their graphic representations with new moments and scenarios, whether evolutionary or disruptive. Our projects deliver impact, coherence, and flexibility, supporting your business and communication strategies. Our goal is to reestablish connections and create new opportunities, reinforcing your brand’s identity and value.

We structure principles and guidelines to ensure that the brand’s presence across social media and digital channels is consistent, clear, and aligned with its identity. We define forms, boundaries, and possibilities for verbal and visual expression in these contexts, with a focus on coherence and adaptability.
We design packaging that creates contrast and maximizes competitive differentiation, captivating consumers and enhancing the shopping experience. Our solutions optimize production processes, distribution, transportation, and shelf replenishment. With dedicated and carefully developed design, we create effective differentiation that makes your brand stand out at the point of sale.
We develop graphic and communication design to support brand implementation, maintenance, and management. We work on projects of diverse nature that require experienced insight and an immersive approach to analyze challenges and develop strategic solutions.
We organize communication territories, key messages, and narrative axes that support the brand’s public expression. We create systems that guide campaigns, content, and activations with clarity, purpose, and alignment with the brand strategy.

Competence translated into clarity

Our role is to translate competence into clarity, transforming both what the company already masters and what is still being built into an expression that is understandable, consistent and recognizable by the market.

We start from what already exists within each organization, decisions made, strategic tensions and real differentiation, even when these are not yet fully articulated. We interpret the internal logic of the operation to structure a discourse aligned with practice and with the business’s actual choices.

We work in stages. Decisions are grounded in analysis, and solutions are built to remain relevant beyond the project itself, because coherent strategy becomes embedded in the operation and guides decisions over time.

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