Boali

Scope

Brand Strategy
Positioning
Naming
Brand Design
Visual Identity
Graphic Design

Image of Boali Symbol in dark yellow designed by Brandium
Boali logo (horizontal version) | Brandium

Boali Project

The Boali brand was created after Salad Creation’s master franchisee in Brazil decided to create its own brand and operate independently. The company currently has 23 stores. The new, 100% Brazilian brand reflects its partners’ goal of “Changing habits and doing good”. Based on this, we created a strategy and positioning to structure various dimensions of the brand around its potential to transform through healthy eating. We were responsible for the Boali naming process and developed the brand design to transmit the idea of “natural food”, creating expectations linked with pleasure and satisfaction. The seed/fruit brand representation is a reference to the cycles through which nature is transformed by human actions, where the quality of what you reap comes from the quality of what you sow, and vice-versa. The Design was intended to provide flexible and diverse graphic resources to reinforce the brand identity and speed up communication and design production.
Boali vertical logo version applied over dark red background | Brandium
Logos da marca da franquia Boali sobre fundo de cor laranja | Naming e Design assinado pela Brandium
Estudo de embalagens para a marca Boali | Naming e Design assinados pela Brandium
Estudo de design tridimensional/ ambiente para lojas Boali (fachada e interiores) | Naming e design assinado pela Brandium
Estudo de design tridimensional/ ambiente para lojas Boali | Naming e design assinado pela Brandium
Estudo de design tridimensional/ ambiente para lojas Boali | Naming e design assinado pela Brandium