Boali
Scope
Brand Strategy
Positioning
Naming
Brand Design
Visual Identity
Graphic Design


Boali Project
We developed the brand strategy, naming, and visual identity for Boali, a 100% Brazilian brand created with the purpose of transforming habits and doing good through healthy eating. The name Boali was designed to convey naturalness and well-being, reflecting the brand’s essence.
The visual identity was crafted to be contemporary, flexible, and dynamic, ensuring recognition and consistency across different touchpoints. Boali has become a benchmark by combining healthy eating, an engaging experience, and a positive impact.
The creation of the Boali brand stems from the transformation of Salad Creations’ master franchise in Brazil (the first healthy food franchise in the country) into an independent brand and operation, initially with 23 stores in operation (now with over 100 locations). This transition was not merely a name change but represented a strategic and conceptual evolution, reflecting a new positioning aligned with the national market and its unique characteristics.
The new brand – 100% Brazilian – was born with a clear purpose: “Transforming habits and doing good.” This direction expanded the company’s mission beyond healthy eating to include a positive impact on people’s lives and the environment around them. With this premise, we faced the challenge of creating a solid strategy and positioning that structured various dimensions of the brand, exploring its transformative potential through products, experience, and communication.
The name Boali was conceived to embody this essence. We developed the brand’s design to convey “natural food”, evoking an expectation of pleasure and satisfaction. The visual identity was designed to be contemporary, optimistic, flexible, and dynamic, allowing for versatile and agile applications to support communication and reinforce the brand’s authenticity across different touchpoints.
Boali emerged as a concept that brings together healthy eating, an engaging experience, and positive impact, establishing itself as a reference in the sector.





