Brandium Strategy
and Design Services
Brandium Strategy
and Design Services
Structure, Direction
and Coherence
How We Work with Brands
We work with brand strategy and design to build clear, consistent direction. This applies to new brands that need to launch on solid ground, and to existing brands that need to reorganize what has already been built. The work can start with a focused scope, such as positioning, naming, language, brand design, or packaging, and expand when the challenge calls for a broader view. In every case, the goal is the same: a directional foundation for recurring decisions, less rework, and a brand that stays recognizable over time, with continuity across different teams and deliverables
Clarity to
decide
Clarity to decide
New brands face an overload of possibilities. Existing brands face an accumulation of material with no hierarchy: decks, old briefs, and perceptions scattered across teams. In both cases, clear criteria are missing and each decision becomes an isolated case. We turn this into explicit choices: what the brand claims, what it can support with evidence, and what it leaves out. The result is a shared reference that enables consistent decisions without relying on improvisation.
Continuity across
teams and channels
Continuity across teams and channels
When different teams and partners work across content, social, paid media, PR, audiovisual, and digital, brands often lose continuity. Each stream starts from scratch, alignment breaks down, and rework accumulates. For new brands, dispersion happens before consolidation. For existing brands, what was built gradually erodes. We create a shared base of direction and criteria so everyone works from the same starting point.
A concrete
starting point
A concrete starting point
For existing brands, we start from what the business already delivers: real value, practiced differentiation, and earned credibility. For new brands, we start from the value proposition, the competitive context, and the choices the business needs to make. In both cases, we organize this into clear priorities so the brand has a concrete foundation and does not need to reinvent itself with every new demand.
Brandium’s Scope of Work
Brandium’s work covers the fundamental stages that structure a brand and support its continuity. We operate in strategic definition and positioning, as well as in the development of naming, visual identity and design systems. From these foundations, we unfold applications that keep brand design consistent across different contexts, including packaging, editorial materials and communication assets.
Our focus is on design solutions that translate strategy in a clear and functional way, preserving brand identity in any application scenario.
We work in modules or along complete journeys, depending on the challenge. The work leaves behind criteria and shared references, and we remain available to support decisions and targeted adjustments without compromising brand coherence.
Strategy
Services
Brand
Strategy
At Brandium, brand strategy is developed through research, reflection and careful interpretation of context. It defines clear premises that guide choices, establish direction and organize brand logic. This strategic base makes it possible to structure behaviors, align language and guide decisions with consistency.
More than supporting the creation of new brands, strategy ensures continuity, coherence and the ability to adapt over time.
Positioning
Strategy
We configure brand positioning with clarity and objectivity, defining the premises that guide behaviors, choices and how the brand presents itself. This process involves selecting what is essential to the brand, organizing its principles and establishing criteria that sustain coherence and differentiation.
Positioning works as the lens through which decisions are made, allowing the brand to preserve credibility and singularity over time. It prevents dispersion, reduces noise and avoids dilution into generic solutions.
Brand
Diagnosis
A critical reading of the brand through a strategic lens. The diagnosis confronts what the brand communicates with what it intends to communicate and, based on that contrast, identifies the adjustments needed for expression, direction and ambition to operate along the same axis.
More than pointing out inconsistencies, the process reveals where there is noise, excess or absence. The present is observed, but never in isolation: each manifestation is analyzed in relation to the brand’s future vision and the competitive context in which it operates.
The goal is not to explain the past, but to prepare the ground for clearer decisions about what should be maintained, adjusted or repositioned.
Brand
Architecture
We create clear structures for brand portfolios, sub-brands, products and services. We define hierarchies, relationship logics and naming systems, as well as expression guidelines (symbols, colors and graphic repertoire) to increase clarity, consistency and usability for different audiences.
We do this through conceptual structures that organize perception and help people understand multifaceted organizations, both at the portfolio level and within each brand or line.
Brand
Personality
Brand personality emerges from strategy and positioning, anchored in business strategy. We make it explicit as a set of expression criteria that guide language, messaging and design choices.
Instead of generic adjectives, we define core traits, the limits beyond which the brand loses character, and practical implications to maintain consistency with flexibility across different contexts.
Narrative
and Tone
We create clear structures for brand portfolios, sub-brands, products and services. We define hierarchies, relationship logics and naming systems, as well as expression guidelines (symbols, colors and graphic repertoire) to increase clarity, consistency and usability for different audiences.
We do this through conceptual structures that organize perception and help people understand multifaceted organizations, both at the portfolio level and within each brand or line.
Naming
Brand
Naming
Names define territories: legal, strategic and creative. At Brandium, we build names using a process refined through experience across varied contexts, exploring different techniques and perspectives through multiple creative paths.
Each proposal is tested from several angles: legal availability, strategic relevance, linguistic consistency and the ability to support future developments, from campaigns to product extensions and brand activations.
We operate in diverse scenarios: startups (when the challenge is to create the identity of a new company), new product or service brands, mergers, repositioning efforts, regulated product launches or international expansion. In every case, the process is adjusted to the client’s needs.
Final validation is conducted by independent trademark specialists, ensuring legal security and technical neutrality.
We develop names for contexts such as::
- Companies and organizations
- Products, services and portfolio lines
- Digital platforms and technological solutions
- Institutional programs and strategic initiatives
- Business units and spin-offs
- Among other contexts
Design
Brand Design
and Visual Identity
We create brands and visual identity programs to differentiate and represent businesses, products, services and ideas in a distinctive and relevant way. For us, this means treating brand design as a structural system: singular, legible and prepared to perform across different contexts of perception and reading.
We develop dedicated guidelines for phygital contexts (online/offline), ensuring consistency and usability across touchpoints. We see brand design as a unique opportunity to concentrate and configure value into a solution that, when well built, delivers agility, efficiency and effectiveness in brand application and communication processes, translating into singularity, recognizability and consistency.
Brand
Redesign
Updating is not just about modernizing. It is about repositioning. Redesign interprets the brand’s moment, confronts intention and perception, and projects a new graphic solution capable of reflecting what changes without losing what remains.
Evolution or rupture are decisions guided by context, strategy and clarity of direction.
More than resolving form, the project reorganizes meaning. It restores coherence, expands possibilities and aligns identity, application and ambition within a single system.
Packaging
Design
We study and design packaging with three objectives: contrast and visibility at the point of sale, intuitive use, and efficiency from filling to shelf. At retail, we aim to highlight the brand within the category and sustain interest through clear reading, consistent hierarchy and details that invite handling. In use, we consider how people hold, open, close (when applicable), serve and discard the package, reducing friction.
At the core of our work is the construction of trade dress and proprietary personality: a system of visual choices that makes the brand recognizable, singular, consistent and protectable over time, even when container formats are standardized. This involves information hierarchy, line architecture, typography, color, graphic elements, signatures and recurring patterns that sustain readability and differentiation at the point of sale.
From filling to shelf, we align materials and formats with production, transport and replenishment processes to facilitate daily operations. Across all fronts, we design packaging to build trade dress and proprietary personality, covering solutions that range from labels and tags to boxes, bottles, cans and proprietary containers.
Graphic
Design
We design graphic and communication systems to implement and manage brands, as well as to address specific demands that require consistency and high execution quality. We work across projects of very different natures, which demand repertoire, contextual reading and the ability to translate strategy into clear, consistent and applicable solutions.
This scope may include institutional and commercial presentations, catalogs and editorial materials, folders and printed assets, reports and publications, newsletters and recurring communications, signage and environments, posters, stand and exhibition identities, as well as template systems and application standards that facilitate internal production without diluting the brand.