Oliq

Scope

Visual Identity
Design Principles
Proprietary Graphic Language
Packaging Graphic Design

Design for Oliq’s Artisan Ice Cream Line

Oliq, founded in São Bento do Sapucaí [a small town in the Serra da Mantiqueira mountain range in Brazil, renowned for its natural landscapes and artisanal culture], where it produces extra virgin olive oils, fruit jams, dulce de leche, granola, tapenades, coffee, and other products, launched a line of premium ice creams. The packaging design challenge was to communicate, in a simple, modern, and effective way, the quality of these products from the Serra da Mantiqueira, developed by a brand deeply rooted in its territory. Having started with olive oil production, Oliq naturally expanded into products that celebrate local knowledge and traditions — and now, ice cream.

Some of the selected flavors — including olive oil with basil — reinforce this connection between the company’s original olive oil production and the creative exploration of the Mantiqueira terroir.

The Challenge

To create an identity system that balanced multiple demands: communicating the sophistication of an artisanal product, differentiating the distinct flavors, ensuring immediate recognition in point-of-sale freezers, and building a unique identity by establishing a proprietary system that provides protection against unfair competition (trade dress).

Solution: Layered Simplicity

The project we developed expresses simplicity as its central philosophy. This pursuit of essence is not found in isolated elements, but in the precise orchestration of multiple layers of design:

Minimalist representations of ingredients applied consistently
A chromatic system with a dual-tone palette that establishes brand territory
Calculated proportions and scales, with each illustration dimensioned to create a specific impact
Strategic spatial composition, with element positioning that creates movement and hierarchy
Intentional use of negative space, with white acting as an active design element

System as a Differentiator

The strength of Oliq’s ice cream packaging project does not lie only in individual elements — a berry, a basil leaf, rectangles representing chocolate. Its value is in the combination of multiple design decisions within a system that ensures visual unity through methodological repetition — not of specific elements, but of design principles. Chromatic variation within established rules guarantees immediate distinction between flavors while maintaining a cohesive family identity.

The Outcome

A visual identity where the whole is greater than the sum of its parts. Each design decision integrates to create a system that is simultaneously simple and sophisticated, functional and distinctive.

Since 2016, Brandium has been developing design work for Oliq.